ARE YOU KIDDING ME?

HAVE YOU SEEN HOW UBER, AIRBNB, DOLLAR SHAVE CLUB AND OTHERS HAVE RAISED BILLIONS FOR THEMSELVES?

AND YOU DON'T HOW TO APPLY THEIR STRATEGY TO GET FUNDING FOR YOUR PROJECT?

I'VE DONE THIS FOR YOU!
Implement THIS approach if you are tired of reaching out to investors for months without getting a single reply. If you want to stop depending on mass-emailing your pitch deck to hundreds and thousands email addresses just to end up in a spam folder.

(Step-by-step explanation for new founders)
FUNDRAISING FUNNEL ANALYSIS THAT MADE DSC'S FOUNDERS BILLIONERS.
11 minutes reading time
Fundraising is not just about money; it's a game-changer for your startup.

Think big.

You're not just chasing funds; you're unlocking potential.

It's about convincing investors that you're the next big thing.

How?

By crafting a story that's impossible to ignore.

Picture this: Investors lining up, because they believe in your vision.

That's not fantasy; it's doable.

With the right strategy, you're not just asking for money.

You're offering a golden ticket to be part of something groundbreaking.


Remember, in the world of startups, it's not just about having a great idea.
It's about selling it.
Do you know the difference between us and Michael Dubin, the founder of Dollar Shave Club?
That he sold his company for 1 billion dollars and we didn’t.
1 billion after only four years after launch.

And here I have a question for you.

Did you see Michael Dubin spamming investors with his pitch deck receiving zero replies?

Or maybe you heard that he was doing a cold outreach to venture funds - begging for money?

That’s right - because he didn’t.
Because he only worked with a warm investor base, hyped about his project.

So, don’t be upset ahead of time that you don’t have results in fundraising. This is not the end. You just need a bit of time and new strategy to repeat his success
So what is the best way to do it?

THE CORRECT STRATEGY IS TO TAKE AND COPY THE INVESTOR OUTREACH APPROACH OF THE BEST. ONLY, MAKE IT FIT YOUR SCALE.

Just repeat what they did. Re-pe-at.

And we will cover how to do this quickly and without hiring a full fundraising team.

That’s why I’m writing this article.

I want to analyze step-by-step how the fundraising funnels of 'billionaires' are structured.

Since they are billionaires, their system is worth copying as soon as possible.

Next, we will look at how to adapt this system for ourselves. Because we don’t have a massive team of ad experts, fundraising managers, a 100-people sales department, or 50 million dollars for advertising.

But guess what? This system can still be adapted.
I’ve done it already and I’ll show you how it can potentially bring in up to 1 million investments in a month from scratch.

I wouldn’t be writing this article if there weren’t real results to show.

Here are the outcomes from projects where I’ve already adapted the funnel -

After we implemented this system for our clients, we:
пример про который я писала в чате
пример - где они год спустя поднимают деньги той же воронкой
пример где мы регулярно обрабатываем новые контакты инвесторов
In my experience -

if you do everything as described in this article, in the next month you will get your first pitching calls that will bring you initial £100-300k.

But let's be totally honest here. This fundraising strategy alone won't bring in millions.

There's another crucial factor:

TIME.

Our heroes at Dollar Shave Club didn’t just became billionairs overnight; they spent years building and growing their business. So, if you're aiming for millions, be prepared to invest time.

(But that's not what the article is about)

How did Michael with the help of this system to bypass major competitors, raise funds and..

..and eventually sell his company for one billion dollars?

You might think it’s because Michael Dubin had things you don’t, like:

  • A publicly recognizable brand

  • A viral advertising campaign

  • A genius business idea

  • A huge marketing and advertising team

  • An enormous budget


But what if I tell you that replicating his fundraising strategy doesn’t require any of these?

It’s actually much simpler.

The key lies in understanding a basic principle: to get something from someone else (like an investment in our product or startup).

We first need to give something.

Let's use dating as an analogy:

Imagine a boy who invites a girl on a date, hoping to start a long-term, loving relationship.

What’s the best approach?

Should he immediately ask her to commit after the first date?

Or should he continue courting her for a week or two, giving flowers, going to exhibitions, taking walks?

Statistically, the second approach is more likely to lead to the desired outcome.

The girl gets to know him better, and together, they gradually build a relationship.

  • Over the next few days, they go on more dates.
  • In the following weeks, their relationship strengthens.
  • A few months later, they meet each other's parents.
  • And perhaps, in a year or two, they might even get married.


Why? Because he first gave ... He gave time, attention, energy.
SO, WHY DO WE DO THE OPPOSITE IN FUNDRAISING?

Instead of gently guiding our future investor through the funnel into a 'long-term relationship,'

In our emails or calls, we are trying to force our project on them at any cost?

Sure, statistically, there will always be a small percentage (0.1-0.2%) of people who will agree quickly, but think about it..

What about the other 99.8% of investors? What will they think?

Will they want to be in touch with you, invest in you, recommend you to their network?

Most likely not, because you missed the 'candy-bouquet' period of the relationship.

Interestingly, 99.9% of your potential funding is likely found in 'further' transactions and payments - with investors who already trust you.

These investors don’t require a repeated 'candy-bouquet' period; they're ready to invest in you.

Even in the challenging post-Covid years, venture capital activity remains high.

Venture funds are actively searching for promising projects to invest in, as they often have more funds to manage than there are viable projects available.

But what kind of investors are most likely to invest in you?

Option 1

Investors who just received your desperate email asking for money.
They might not even invest in your industry or be interested in companies at your fundraising stage.

Option 2

Investors who are already in touch with you, aware of your progress, follow your social media, and are actively involved in your company’s day-to-day activities.
They understand your industry and are actively seeking early-stage companies to invest in.

This is precisely why 95% of startups close within their first year.

They don’t know how to build relationships - with their potential investors, customer base and partners.

Do you want to follow their path?

I hope not.

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