SO, WHY DO WE DO THE OPPOSITE IN FUNDRAISING?
Instead of gently guiding our future investor through the funnel into a 'long-term relationship,'
In our emails or calls, we are trying to force our project on them at any cost?
Sure, statistically, there will always be a small percentage (0.1-0.2%) of people who will agree quickly, but think about it..
What about the other 99.8% of investors? What will they think?
Will they want to be in touch with you, invest in you, recommend you to their network?
Most likely not, because you missed the 'candy-bouquet' period of the relationship.
Interestingly, 99.9% of your potential funding is likely found in 'further' transactions and payments - with investors who already trust you.
These investors don’t require a repeated 'candy-bouquet' period; they're ready to invest in you.
Even in the challenging post-Covid years, venture capital activity remains high.