How It All Began
Initial Exchange Offering represent a completely new frontier for the world of cryptocurrencies. The precedent for IEO was created by the world's largest exchange, Binance. At the end of 2017, Binance Launchpad appeared, a platform for creating tokens, which allowed selling new cryptocurrencies directly from the exchange.
After that, IEO faded a bit, and many forgot what IEO is, but Binance's recent initiative to release more cryptocurrencies directly from its platform has generated considerable interest from investors from around the world.
Binance Launchpad recently completed two IEOs - Fetch and BitTorrent, the latter of which has since grown by 600% since its initial price. These return on investment (ROI) indicators instantly added IEO to each investor's watch list.